Drive Performance with Effective Sales Playbooks

Develop winning sales playbooks to enhance team performance and onboard new hires. Run effective sales plays—start building now.

Coach Andrei Trapizonian
Andrei Trapizonian
BizDev & RevOps Strategic Consultant

My expertise & services in this area

As your coach and consultant, I deliver the following expertise design, implement, and optimize your sales playbooks:

Sales Strategy Alignment

Aligning your sales playbooks with growth strategies, from new offerings to market expansions.

Connect playbooks to business goals like product launches or new markets.
Align messaging and processes with evolving company strategy.
Keep sales tactics consistent with long-term vision.

Building Sales Playbooks

Crafting comprehensive sales playbooks from scratch, defining the design, format, and focus to meet your unique business needs.

Create playbooks that capture workflows, messaging, and best practices.
Format them for clarity and usability across your team.
Design adaptable frameworks that scale with growth.

Content Development

Creating compelling sales messaging, including written content, videos, and slides, tailored to your audience.

Build engaging scripts, email templates, and call guides.
Incorporate multimedia elements like videos or slides for variety.
Ensure content is buyer-centric and aligned to personas.

Process Optimization

Designing efficient sales processes and workflows within your playbooks to streamline team activities.

Standardize lead qualification, hand-offs, and deal progression.
Simplify workflows to reduce friction and wasted time.
Use playbooks to unify how reps approach prospects.

Training and Onboarding

Integrate playbooks into onboarding to cut ramp-up time.

Integrate playbooks into onboarding to cut ramp-up time.
Provide structured training resources for core sales skills.
Reinforce learning through ongoing reference and practice.

Technology Utilization

Leveraging sales enablement platforms to deliver your playbooks effectively for team accessibility.

Deploy playbooks through CRM and sales enablement platforms.
Ensure reps can access materials in the flow of work.
Integrate AI tools to personalize guidance in real time.

Formulating a Sales Play

Helping you run and execute time-bound sales plays, such as 90-day sales sprints, to drive focused, high-impact results.

Design sales plays such as quarterly sprints or product pushes.
Define goals, target accounts, and messaging in each play.
Provide reps with step-by-step execution guidance.

Packaging

Designing the delivery format of your playbooks for maximum impact, ensuring accessibility and engagement.

Choose clear, engaging layouts for both digital and print.
Organize content so reps can quickly find what they need.
Present playbooks in a way that motivates consistent use.

Performance Tracking

Establishing KPIs and metrics to measure playbook success and drive continuous improvement.

Set KPIs to track adoption, engagement, and outcomes.
Use dashboards to monitor playbook-driven performance.
Adjust content and structure based on usage and results.

Customization

Tailoring your playbooks to specific products, industries, or channels for maximum relevance.

Tailor playbooks for specific products, industries, or markets.
Adjust messaging for verticals, regions, or customer types.
Ensure reps always have relevant, scenario-based guidance.

Cross-Functional Collaboration

Facilitating alignment between sales, marketing, and enablement teams for cohesive playbooks.

Collaborate with marketing to ensure messaging consistency.
Partner with enablement to embed playbooks into training.
Align cross-functional initiatives to strengthen customer experience.

Continuous Refinement

Updating your playbooks based on feedback and market conditions to ensure ongoing effectiveness.

Update regularly based on market shifts and rep feedback.
Add new best practices as your sales strategy evolves.
Treat playbooks as living documents for ongoing improvement.
Does this look familiar?

Example issues my clients experience

Inconsistent Sales Tactics

Your Current State: Inconsistent sales approaches disrupt efficiency.
Example Problem: Reps use varied lead qualification methods, causing 20% pipeline inefficiencies.
Desired State: Standardized processes for seamless sales execution.
Example Outcome: Uniform qualification reduces sales cycle time by 20–25%.

Outdated Sales Messaging & Content

Your Current State: Outdated messaging fails to engage prospects.
Example Problem: Messaging misaligned with trends yields <15% email open rates.
Desired State: Compelling, relevant content that drives engagement.
Example Outcome: Quarterly refreshed messaging boosts open rates by 15–20%.

Slow Sales Onboarding

Your Current State: Slow onboarding delays sales productivity.
Example Problem: New hires take 3–6 months to hit quotas.
Desired State: Rapid onboarding for faster sales impact.
Example Outcome: Full productivity in 1–2 months, accelerating 20% revenue growth.

Uneven Customer Experiences

Your Current State: Varied sales approaches create inconsistent experiences.
Example Problem: Non-standardized calls reduce customer satisfaction by 15%.
Desired State: Consistent, professional customer interactions.
Example Outcome: Uniform processes improve satisfaction scores by 25–30%.

Underutilized Sales Tools

Your Current State: Underused tools limit sales efficiency.
Example Problem: 30% of reps underutilize CRM, causing data inaccuracies.
Desired State: Optimized tools for enhanced productivity.
Example Outcome: 90% CRM adoption improves data accuracy and collaboration.

Challenges in Scaling

Your Current State: Scaling sales efforts challenges consistency.
Example Problem: Growth leads to 25% variance in team practices.
Desired State: Scalable operations maintaining quality.
Example Outcome: Consistent practices support 30% team expansion without quality loss.

Weak Competitive Edge

Your Current State: Weak value proposition articulation loses deals.
Example Problem: Reps fail to differentiate, losing 20% of competitive deals.
Desired State: Strong positioning to win more deals.
Example Outcome: Clear value propositions increase competitive wins by 20–25%.

Scattered Enablement Resources

Your Current State: Fragmented enablement resources hinder performance.
Example Problem: Reps spend 10+ hours weekly searching for resources.
Desired State: Centralized enablement for streamlined access.
Example Outcome: Centralized system cuts resource search time by 30–40%.

Low Team Morale

Your Current State: Unsupported reps face high turnover.
Example Problem: 30–40% annual turnover due to lack of support.
Desired State: Motivated, stable sales team.
Example Outcome: 50% turnover reduction with empowered, engaged reps.

Missed Revenue Targets

Your Current State: Ineffective playbooks miss revenue targets.
Example Problem: Missed deals reduce revenue growth by 15–20%.
Desired State: Playbooks driving significant revenue increases.
Example Outcome: 20–25% more closed deals, boosting overall revenue.

Limited AI Integration

Your Current State: Limited AI use restricts personalization.
Example Problem: Non-AI playbooks limit outreach to 500 prospects monthly.
Desired State: AI-enhanced playbooks for dynamic personalization.
Example Outcome: AI-driven guidance boosts conversions by 15–20%.

Neglected Buyer Needs

Your Current State: Unsupported reps face high turnover.
Example Problem: 30–40% annual turnover due to lack of support.
Desired State: Motivated, stable sales team.
Example Outcome: 50% turnover reduction with empowered, engaged reps.

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Who I work with

Your Overall Focus: Building, growing, or scaling your business effectively.

Your Annual Revenue: $0–$15M a year.

Freelancer

Building your independent business, seeking systems to scale revenue without burnout.

Startup

In seed to early mid-stage growth, needing strategies to optimize sales and operations.

Executive Leader

Owning revenue responsibilities in a company, focused on driving efficient growth.

Small Business Owner

Managing daily operations, aiming to expand reach and profitability.

Ways to Engage

Choose the approach to our partnership that best suits your needs.

Consulting Services

Custom Pricing

Projects/needs with specific timeline

Best suited for targeted projects—I'll provide focused guidance and custom strategies to solve your specific challenges.

Discovery Session
Custom Action Plan
Expert Recommendations
Collaborative Implementation

Fractional Advisory

Custom Pricing

Projects/needs on an ongoing basis

Ideal for ongoing support—I'll act as your part-time expert to drive sustained growth.

Monthly Strategy Sessions
Performance Audits
Priority On-Call Access
Quarterly Reviews

Coaching Sessions

From $85 per hour

Save when paid quarterly or annually

Best for tailored growth in personal or business areas—I'll guide you to build systems for excellence with a DIY approach based on your needs.

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$27 per month

Save 15% when paid annually

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“Reporting and analytics, which used to feel overwhelming, are now straightforward and reliable.”

Andrei Trapizonian is professional, kind, and incredibly driven. Working with him at Altcoin Pro University has made a real difference in how we run our sales operations. He helped me create clear sales stages tailored to our buying journey as we scaled with multiple salespeople and coaches. By optimizing our CRM and PandaDoc processes, he improved efficiency, boosted data accuracy, and elevated the quality of our proposals. Reporting and analytics, which used to feel overwhelming, are now straightforward and reliable. Andrei’s guidance has been practical, motivating, and exactly what we needed to build a stronger foundation for growth.

Joni Zhuleku
Co-Founder of Altcoin Pro University. Cryptocurrency Portfolio Manager & Consultant.
“This effort resulted in new client wins and a noticeable boost in brand awareness.”

Partnering with Andrei Trapizonian Global consultancy elevated my brand at GPRGIS Tech Solutions—their expertise polished my marketing messaging across internal narratives, website content, presentations, collateral, and social media, crafting a cohesive story that resonates with the market. We worked collaboratively on formulating the most effective ways to communicate our value proposition across various channels, ensuring a unified voice. This effort resulted in new client wins and a noticeable boost in brand awareness, evidenced by increased inbound requests, strengthening our market leadership.

Rauf Hussein
Founder & CEO at GPRGIS Tech Solutions (GGTS)
“The personalized email outreach and targeted ad placements we scaled together saved me countless hours.”

Andrei Trapizonian greatly improved my real estate property management—his streamlined approach to tenant search perfectly matched my property requirements. The personalized email outreach and targeted ad placements we scaled together saved me countless hours and attracted high-quality applicants I wouldn’t have reached otherwise. His strategic guidance has boosted my tenant acquisition efficiency, making property management smoother and more profitable. I’m thrilled with the results and plan to continue leveraging his expertise for future growth.

Michael Sarafian
Real Estate Investor

Hear what my great customers say

Discover authentic testimonials from clients who have achieved sustainable revenue growth with our systems - start getting similar results today.

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Process that works for you

Personalized business solution tailored to your specific needs, goals, and preferences.

01

Enhance

If you have a specific business challenge or process to improve, I will work with you to address that need and equip you with tailored tools and strategies to succeed.

02

Scale

If you are looking to enhance multiple areas of your business operations, I will guide you in creating a plan that ensures consistency and efficiency across your teams.

03

Transform

If you are seeking a complete business transformation, I’ll support you in building a foundation for revenue growth tailored to your aspirations.

Results in numbers

I design winning systems for personal and commercial excellence that create lasting impact in every domain of your life and business.

50
individuals
took control of their lives, produced highest impact and achieved ultimate fulfillment
11
businesses
optimized their revenue operations and accelerated scalable growth
450
consulting
and coaching sessions held as part of transformative program or fractional advisory
$30
million
in influenced revenue (# closed deals, new logos, ADS, pipeline, & other KPIs)
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Coach Andrei Trapizonian Experience

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