Craft a compelling value proposition and story for your company and solutions across all marketing channels that translate into winning sales conversations.
As your coach and consultant, I deliver the following expertise craft, align, and optimize your marketing and sales messaging:
Crafting clear, compelling value propositions and stories for your company, solutions, offerings, website, and marketing materials to resonate with your audience.
Bridging marketing and sales messaging to ensure consistent, cohesive communication across all channels, translating marketing campaigns into effective sales outreach.
Developing targeted sales content, including emails, call scripts, LinkedIn messages, presentations, and videos, to communicate your value proposition and drive conversions.
Selecting and optimizing email marketing tools like MailChimp, ActiveCampaign, Pardot, and similar platforms to distribute your messaging effectively, ensuring scalability and personalization.
Defining message types (e.g., awareness, conversion) and leveraging channels like social media, podcasts, email, in-person events, ads, and billboards to maximize impact and engagement.
Packaging your messaging into playbooks, integrating strategies and content for seamless adoption and execution by your sales team.
Conducting A/B tests on messaging to refine performance, improve open rates, and increase conversion rates based on data-driven insights.
Tailoring marketing and sales content to specific buyer personas, industries, or stages of the buyer’s journey for higher relevance and response rates.
Ensuring seamless integration of messaging across digital and traditional channels for a unified customer experience.
Analyzing metrics like email open rates, click-through rates, and social media engagement to optimize messaging strategies.
Mapping your buyer’s journey to align marketing and sales messaging at each stage, from awareness to decision.
Ensuring all messaging adheres to legal standards and maintains brand consistency across channels.
Your Current State: Unclear value propositions confuse prospects.
Example Problem: 30% of marketing materials lack a clear value proposition, reducing brand recall.
Desired State: Compelling value propositions that resonate.
Example Outcome: 25–30% higher brand recall, boosting engagement.
Your Current State: Misaligned marketing and sales messaging.
Example Problem: 50% of sales emails contradict marketing campaigns, lowering response rates by 20%.
Desired State: Consistent messaging across channels.
Example Outcome: 15–20% higher response rates with aligned messaging.
Your Current State: Ineffective sales content fails to convert.
Example Problem: Email open rates below 15%, with click-through rates under 2%.
Desired State: Engaging sales content driving conversions.
Example Outcome: 20–25% open rates, 3–5% click-through rates, generating 50–75 MQLs.
Your Current State: Underused email tools limit reach.
Example Problem: MailChimp underutilized, capping email sends at 500 weekly.
Desired State: Optimized tools for scalable messaging.
Example Outcome: Scale to 1,000+ emails weekly, boosting reach by 30%.
Your Current State: Ineffective multi-channel tactics.
Example Problem: Social media engagement below 5%, missing 20% of prospects.
Desired State: Strategic tactics maximizing impact.
Example Outcome: 10–15% engagement increase, capturing 25% more prospects.
Your Current State: Unstructured messaging slows team execution.
Example Problem: 40% of reps spend 5+ hours weekly searching for content.
Desired State: Streamlined playbooks for team efficiency.
Example Outcome: 30–40% less search time, boosting productivity.
Your Current State: Generic content reduces relevance.
Example Problem: 25% lower response rates due to non-personalized emails.
Desired State: Personalized content for higher engagement.
Example Outcome: 25–30% higher response rates with tailored messaging.
Your Current State: No testing leads to suboptimal messaging.
Example Problem: 10% conversion lift missed due to untested emails.
Desired State: Optimized messaging through testing.
Example Outcome: 10–15% conversion increase via A/B testing.
Your Current State: Disjointed channels confuse prospects.
Example Problem: 30% of prospects drop off due to inconsistent messaging.
Desired State: Unified customer experience.
Example Outcome: 20–25% lower drop-off rates with integrated channels.
Your Current State: Poor analytics hinder optimization.
Example Problem: 20% of campaigns underperform without open rate insights.
Desired State: Data-driven messaging improvements.
Example Outcome: 15–20% better campaign performance with analytics.
Your Current State: Misaligned messaging across stages.
Example Problem: 40% of awareness content misses decision-stage prospects.
Desired State: Stage-specific messaging for better conversions.
Example Outcome: 20–25% higher conversion rates with aligned stages.
Your Current State: Non-compliant messaging risks penalties.
Example Problem: 10–15% of emails violate CAN-SPAM, risking fines.
Desired State: Compliant, consistent messaging.
Example Outcome: 100% compliance, zero legal issues, and enhanced trust.
Choose the approach to our partnership that best suits your needs.
Best suited for targeted projects—I'll provide focused guidance and custom strategies to solve your specific challenges.
Ideal for ongoing support—I'll act as your part-time expert to drive sustained growth.
Best for tailored growth in personal or business areas—I'll guide you to build systems for excellence with a DIY approach based on your needs.
Access courses, tools, and community to grow personally and professionally at your pace.
Andrei Trapizonian is professional, kind, and incredibly driven. Working with him at Altcoin Pro University has made a real difference in how we run our sales operations. He helped me create clear sales stages tailored to our buying journey as we scaled with multiple salespeople and coaches. By optimizing our CRM and PandaDoc processes, he improved efficiency, boosted data accuracy, and elevated the quality of our proposals. Reporting and analytics, which used to feel overwhelming, are now straightforward and reliable. Andrei’s guidance has been practical, motivating, and exactly what we needed to build a stronger foundation for growth.
Partnering with Andrei Trapizonian Global consultancy elevated my brand at GPRGIS Tech Solutions—their expertise polished my marketing messaging across internal narratives, website content, presentations, collateral, and social media, crafting a cohesive story that resonates with the market. We worked collaboratively on formulating the most effective ways to communicate our value proposition across various channels, ensuring a unified voice. This effort resulted in new client wins and a noticeable boost in brand awareness, evidenced by increased inbound requests, strengthening our market leadership.
Andrei Trapizonian greatly improved my real estate property management—his streamlined approach to tenant search perfectly matched my property requirements. The personalized email outreach and targeted ad placements we scaled together saved me countless hours and attracted high-quality applicants I wouldn’t have reached otherwise. His strategic guidance has boosted my tenant acquisition efficiency, making property management smoother and more profitable. I’m thrilled with the results and plan to continue leveraging his expertise for future growth.
Discover authentic testimonials from clients who have achieved sustainable revenue growth with our systems - start getting similar results today.
Personalized business solution tailored to your specific needs, goals, and preferences.
If you have a specific business challenge or process to improve, I will work with you to address that need and equip you with tailored tools and strategies to succeed.
If you are looking to enhance multiple areas of your business operations, I will guide you in creating a plan that ensures consistency and efficiency across your teams.
If you are seeking a complete business transformation, I’ll support you in building a foundation for revenue growth tailored to your aspirations.
I design winning systems for personal and commercial excellence that create lasting impact in every domain of your life and business.
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