A design creator with 100K+ Instagram followers had attention but no revenue system. A partnership pipeline turned that audience into sponsorships and affiliate income.
Mullen Design Co. is led by a digital designer and product engineer known for custom sneaker designs, with more than 100,000 followers on Instagram.
The audience and engagement were strong, but they were not turning into predictable revenue. There was no structured outreach strategy, no defined approach to brand partnerships, and no business development system that could scale beyond one-off opportunities.
Worked with the founder to define what the brand offers sponsors and affiliate partners: audience profile, engagement, and the kinds of companies that fit naturally with a custom sneaker and design following.
Built a targeted list of 200+ aligned companies and ran personalized outreach to several decision-makers at each, through Instagram DMs and Apollo email sequences, with Apollo doubling as a lightweight CRM to track every conversation.
Secured the brand's first paid sponsorships and set up affiliate programs, opening a new revenue channel the founder could plan around month to month.
Refined messaging and product positioning for the founder's other design offerings, so the brand could grow past the custom sneaker niche.
In four months the brand went from relying on inbound luck to running a repeatable partnership motion. Partnership income went from none to a monthly revenue channel, early sponsorships validated the brand's market appeal, and the founder gained clear visibility into upcoming opportunities, setting the foundation for continued growth.
Working with Andrei made a big difference for Mullen Design Co. His business development strategies boosted my custom sneaker brand exposure and sales. Leveraging my 100K+ Instagram following, we secured initial brand sponsorships and launched affiliate revenue streams, while his team elevated marketing messaging for my other product designs, expanding market reach.
