Website design, SEO, and AEO/GEO services that build fast, accessible websites, rank in Google, and get your business cited in ChatGPT and AI search.
As your consulting and coaching partner, and fractional advisor, my team and I deliver the following expertise to design, build, and optimize your website so it converts visitors, ranks in search, and gets cited by AI answer engines:
Reviewing your site's design, content, speed, SEO, and conversion paths to find what's costing you traffic and leads, then planning fixes in order.
Defining who the site serves, what each page must do, and how visitors move from first visit to inquiry.
Designing clean, on-brand pages that build trust in seconds and make the next step obvious on every device.
Building fast, maintainable websites on Webflow, WordPress, or the platform that fits your team, with a CMS your staff can update.
Rebuilding or moving your site without losing the rankings, links, and traffic you already earned.
Turning more visitors into leads with clearer copy, stronger calls to action, and forms people actually finish.
Fixing the crawl, indexing, and site-structure issues that keep search engines from finding and ranking your pages.
Matching each page to the searches your buyers actually make, then optimizing titles, headings, and copy to rank.
Planning and producing content that answers buyer questions, builds topical authority, and earns links over time.
Getting your business found in map results and local searches, with a complete profile and consistent listings.
Structuring your content so ChatGPT, Google AI Overviews, Perplexity, and other AI tools understand it, trust it, and cite it.
Adding schema that tells search engines and AI tools exactly what your business, services, and content are.
Making pages load fast and respond instantly, especially on mobile, where most of your visitors are.
Making your site usable for people with disabilities and aligned with WCAG, privacy, and cookie consent requirements.
Measuring what your website produces, from traffic source to qualified lead, and sending form data into your CRM.
Keeping your site updated, backed up, secure, and improving month over month after launch.
Your Current State: People visit, look around, and leave. The site looks fine, but it rarely produces a call, form fill, or booked meeting.
Example Problem: Unbounce's 2024 Conversion Benchmark Report, based on more than 41,000 landing pages and 57 million conversions, put the median conversion rate at 6.6%.
Desired State: Pages built around one clear offer, plain-language copy, strong calls to action, and short forms that people finish.
Example Outcome: The same report found pages written at a 5th to 7th grade reading level converted at 11.1%, 56% higher than pages written at an 8th or 9th grade level.
Your Current State: Pages take seconds to load, images and scripts pile up, and visitors leave before they see what you offer.
Example Problem: The 2025 Web Almanac found only 48% of mobile websites pass all three of Google's Core Web Vitals.
Desired State: Optimized images, fonts, and scripts, with Core Web Vitals monitored and performance budgets set for new pages.
Example Outcome: A Google-commissioned Deloitte study found a 0.1-second improvement in mobile site speed raised retail conversion rates by 8.4% and travel conversion rates by 10.1%.
Your Current State: Menus are hard to tap, text is too small, forms are a struggle, and the mobile version feels like an afterthought.
Example Problem: StatCounter data for October 2026 shows mobile devices account for 59.9% of web traffic worldwide.
Desired State: Mobile-first layouts, thumb-friendly navigation, readable text, and forms designed for small screens.
Example Outcome: In the same Deloitte study of mobile sites, a 0.1-second speed gain led to 21.6% more lead-generation visitors reaching the form submission page.
Your Current State: You have a website, but it doesn't show up when buyers search for what you do, so traffic depends on referrals and ads.
Example Problem: Ahrefs' study of about 14 billion pages found 96.55% get no traffic from Google at all.
Desired State: A keyword plan matched to buyer intent, optimized pages, a clean technical foundation, and content other sites want to link to.
Example Outcome: In the same study, only 2,997 of about 20 million pages with no referring domains earned over 1,000 monthly search visits, so rankings come from pages built to earn links.
Your Current State: Google and AI assistants answer questions right on the results page, so buyers get what they need without visiting your site.
Example Problem: Pew Research Center found Google users clicked a traditional search result in 8% of visits when an AI summary appeared, versus 15% when none did.
Desired State: Content built to be the source AI answers draw from, with clear answers, structured data, and pages that win the clicks that remain.
Example Outcome: Semrush found the average visitor from AI search is 4.4 times as valuable as a traditional organic search visitor, based on conversion rate.
Your Current State: Your pages rank, but when buyers ask ChatGPT, Perplexity, or Google's AI Overviews, your business never comes up.
Example Problem: A 2026 Ahrefs analysis of 863,000 keywords found only 38% of pages cited in AI Overviews also ranked in Google's top 10 for the same query.
Desired State: Answer-first content, consistent business information across the web, and regular tracking of where AI tools mention and cite your brand.
Example Outcome: Adobe found visitors referred by AI tools converted 31% more often than other traffic to US retail sites during the 2025 holiday season.
Your Current State: Your results show up as a bare blue link while competitors display ratings, FAQs, prices, and other rich details.
Example Problem: In a case study Google published, Nestlé measured an 82% higher click-through rate for pages shown as rich results than for pages that weren't.
Desired State: Structured data for your organization, services, articles, and FAQs, validated and kept current as pages change.
Example Outcome: Google also reports Rotten Tomatoes saw a 25% higher click-through rate on pages enhanced with structured data, and Food Network saw a 35% increase in visits.
Your Current State: Nearby buyers search for what you do, but competitors fill the map results while your profile sits incomplete or out of date.
Example Problem: BrightLocal's 2026 Local Consumer Review Survey found 97% of consumers read reviews for local businesses, and 45% used ChatGPT or other AI tools for local recommendations, up from 6% a year earlier.
Desired State: A complete Google Business Profile, consistent listings across directories, and a steady process for earning and answering reviews.
Example Outcome: Google reports customers are 2.7 times more likely to consider a business reputable and 70% more likely to visit when they find a complete Business Profile.
Your Current State: The site looks like it was built years ago, so visitors question whether the business is current and credible.
Example Problem: Google research found users form a first impression of a website in under 50 milliseconds.
Desired State: A clean, modern, on-brand design with clear hierarchy, real proof points, and a layout visitors understand instantly.
Example Outcome: The same research found visitors rated sites with low visual complexity and a familiar layout for their category as the most appealing.
Your Current State: Low-contrast text, missing image descriptions, and unlabeled forms lock out people who use screen readers or keyboards, and add legal risk.
Example Problem: WebAIM's 2026 analysis of the top one million home pages found 95.9% had detectable WCAG failures, averaging 56.1 errors per page.
Desired State: A site audited against WCAG guidelines, with fixes for contrast, alt text, form labels, and keyboard navigation built into every new page.
Example Outcome: The World Health Organization estimates 1.3 billion people, 16% of the world's population, live with a significant disability, an audience an accessible site can serve.
Your Current State: Plugins and themes go months without updates, nobody watches for threats, and one breach could take the site down or damage your reputation.
Example Problem: Patchstack's 2026 report counted 11,334 new vulnerabilities in the WordPress ecosystem in 2025, 42% more than in 2024, with 91% found in plugins.
Desired State: Scheduled updates, security monitoring, a web application firewall, uptime alerts, and tested backups.
Example Outcome: The same report found 46% of vulnerabilities had no developer fix at disclosure, and heavily targeted ones were exploited in a median of five hours, the window monitoring and virtual patching close.
Your Current State: The site was built quickly on a template to get online, but it can't keep up with new services, campaigns, or growth.
Example Problem: A 2025 Clutch survey found Wix and Squarespace power 41% of recently launched small-business websites, while only 12% are custom-built.
Desired State: A scalable site on the right platform, with reusable components and a CMS that lets your team add pages without starting over.
Example Outcome: A component-based build and CMS turn new service pages, landing pages, and content into hours of work instead of a new project.
Your Current State: You can't say how many leads came from the site last month, which pages drive them, or which channels bring visitors who buy.
Example Problem: W3Techs data shows 42.7% of websites use none of the traffic analysis tools it monitors.
Desired State: GA4 and Search Console set up correctly, key conversions tracked, and form submissions flowing into your CRM with their source.
Example Outcome: Tracking each lead from its first visit to your CRM turns website decisions from opinion into numbers you can act on.
Your Current State: Key content loads through JavaScript, so AI crawlers see a mostly empty page and leave your business out of their answers.
Example Problem: Vercel's analysis of AI crawler traffic found none of the major AI crawlers, including OpenAI's GPTBot and Anthropic's ClaudeBot, render JavaScript.
Desired State: Server-rendered content, clean HTML, a current sitemap, and crawler access rules set on purpose rather than by default.
Example Outcome: The same analysis counted 569 million GPTBot requests in one month across Vercel's network, so content those crawlers can read is content AI tools can use.
Choose the approach to our partnership that best suits your needs.
Best for a strategic deep-dive before a full build—I'll audit your full go-to-market motion and deliver a diagnostic with recommendations.
Best suited for targeted projects—I'll provide focused guidance and custom strategies to solve your specific challenges.
Ideal for ongoing support—I'll act as your part-time expert to drive sustained growth.
Best for tailored growth in personal or business areas—I'll guide you to build systems for excellence with a DIY approach based on your needs.
Andrei Trapizonian is professional, kind, and incredibly driven. Working with him has made a real difference in how we run our sales operations. He helped me create clear sales stages tailored to our buying journey as we scaled with multiple salespeople and coaches. By optimizing our CRM and PandaDoc processes, he improved efficiency, boosted data accuracy, and elevated the quality of our proposals. Reporting and analytics, which used to feel overwhelming, are now straightforward and reliable. Andrei’s guidance has been practical, motivating, and exactly what we needed to build a stronger foundation for growth.
Partnering with Andrei Trapizonian Global consultancy elevated my brand at GPRGIS Tech Solutions—their expertise polished my marketing messaging across internal narratives, website content, presentations, collateral, and social media, crafting a cohesive story that resonates with the market. We worked collaboratively on formulating the most effective ways to communicate our value proposition across various channels, ensuring a unified voice. This effort resulted in new client wins and a noticeable boost in brand awareness, evidenced by increased inbound requests, strengthening our market leadership.
Andrei's coaching and membership have been instrumental in helping me achieve well-rounded excellence. We were able to optimize these three key areas I wanted to focus on: productivity, fitness, and personal security. In terms of productivity, Andrei helped me optimize my schedule and manage my commitments, enabling me to get more done in less time. When it came to fitness, he provided me with invaluable advice on nutrition, supplementation, and workout programs, which helped me make significant progress towards my fitness goals. Finally, his insights on personal security were invaluable in helping me navigate the various challenges that come with being an entrepreneur. Thanks to Andrei's coaching and membership, I have been able to achieve more than I ever thought possible.
Discover authentic testimonials from clients who have grown their business and commanded impactful professional performance with our systems - start getting similar results today.
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We design winning systems for commercial excellence that create lasting impact in your business while empowering you to grow professionally.
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