Paid advertising management for Google Ads, Meta, LinkedIn, and AI platforms: strategy, campaigns, tracking, and optimization that turn ad spend into revenue.
As your consulting and coaching partner, and fractional advisor, my team and I deliver the following expertise to plan, launch, and optimize paid campaigns across search, social, and AI-driven platforms so your ad spend turns into pipeline and revenue:
Reviewing your ad accounts, tracking, spend, and results to find wasted budget and the fastest wins, then building a plan to act on them.
Choosing where to advertise and how much to spend based on your buyers, sales cycle, and revenue goals.
Building search campaigns that show up when buyers are looking, with keywords, bidding, and structure tied to real conversions.
Setting up Google and Meta's AI-driven campaigns with the right goals, signals, and guardrails so automation works for you.
Running Facebook and Instagram campaigns that reach the right people, from first awareness to purchase or lead.
Reaching decision-makers by company, title, and industry with LinkedIn campaigns built for longer B2B sales cycles.
Using video to build awareness and demand on YouTube, social, and streaming TV, with clear measures of impact.
Bringing back visitors and reaching new audiences across websites and apps without paying for low-quality inventory.
Testing ad placements in AI assistants and new channels early, while measuring them against your proven campaigns.
Producing ad copy, images, and video that stop the scroll, then testing systematically to find what drives results.
Matching every ad to a focused landing page so the click turns into a lead or sale instead of a bounce.
Making sure every lead, call, and sale is tracked correctly, so platforms optimize toward what actually matters.
Sending qualified leads, opportunities, and closed deals from your CRM back to ad platforms to optimize for revenue.
Managing bids, budgets, and pacing so spend goes to what produces pipeline, not just clicks.
Protecting your budget and reputation from bot traffic, fake clicks, and ads that appear next to the wrong content.
Reporting on cost, pipeline, and revenue in plain language, and improving campaigns month over month.
Your Current State: Money goes into Google, Meta, and LinkedIn every month, but nobody can say which campaigns produce customers and which just produce clicks.
Example Problem: Nielsen's 2025 Marketing ROI Blueprint found 85% of marketers say they are confident measuring ROI, yet only 32% measure it holistically across channels.
Desired State: Tracking that follows each lead from ad click to closed deal, with reporting on cost per opportunity and revenue by campaign.
Example Outcome: When every campaign is reported against pipeline and revenue instead of clicks, budget decisions rest on what actually pays back.
Your Current State: Each year you pay more for the same clicks, and the budget that once drove steady leads now buys noticeably less.
Example Problem: LocaliQ's 2025 benchmarks of more than 16,000 search campaigns found the average Google Ads cost per click rose 12.88% to $5.26, with costs up in 87% of industries.
Desired State: Tighter targeting, stronger ads and landing pages, and bidding aimed at conversions, so higher click costs still pay back.
Example Outcome: The same benchmarks show average conversion rates rose 6.84% to 7.52%, with 65% of industries improving, so better conversion can offset rising costs.
Your Current State: Campaigns generate form fills, but many are unqualified, sales ignores them, and the true cost per customer is far higher than reported.
Example Problem: LocaliQ's 2025 benchmarks put the average Google Ads cost per lead at $70.11, up 5.13%, and the average Facebook lead cost at $27.66, up 21%.
Desired State: Campaigns optimized for qualified leads and opportunities, with lead quality fed back from your CRM and bad-fit audiences excluded.
Example Outcome: Optimizing to qualified pipeline instead of raw form fills means each dollar is judged by the customers it produces, not the contacts it collects.
Your Current State: Click counts look healthy, but many visits bounce instantly, come from odd locations, or never engage, and nobody checks why.
Example Problem: Juniper Research estimated ad fraud would cost advertisers $84 billion in 2023, about 22% of all online ad spend.
Desired State: Invalid-traffic monitoring, placement and audience exclusions, and regular reviews of traffic quality, with credits requested for invalid clicks.
Example Outcome: With fraud at that scale, routine traffic-quality checks protect a meaningful share of budget that would otherwise buy nothing.
Your Current State: Display and programmatic campaigns show huge impression counts, but you can't tell where the ads ran or how much reached real people.
Example Problem: The ANA's 2023 programmatic transparency study found only 36 cents of every dollar entering a demand-side platform effectively reached the consumer.
Desired State: Inclusion lists of quality sites, exclusion of made-for-advertising inventory, frequency caps, and transparent placement reporting.
Example Outcome: The same study estimated $22 billion in efficiency gains available to advertisers who tighten how and where programmatic budgets are spent.
Your Current State: Performance Max and Advantage+ run on autopilot, spend climbs, and nobody can explain where the money goes or why results changed.
Example Problem: Wicked Reports' analysis of 55,661 Meta campaigns found the average cost per new customer on Advantage+ rose from $257 to $528 between May 2024 and May 2025.
Desired State: Automated campaigns fed with accurate conversion data and audience signals, with exclusions, budget caps, and regular reviews against manual benchmarks.
Example Outcome: Google reports advertisers who adopt Performance Max see on average 27% more conversions or value at a similar CPA or ROAS, when the setup feeds it good data.
Your Current State: Privacy changes, blocked cookies, and missing tags mean platforms see only part of your results and optimize on incomplete data.
Example Problem: AppsFlyer reported in 2025 that only 50% of users globally consent to tracking under Apple's App Tracking Transparency.
Desired State: Server-side tracking, Conversions APIs, enhanced conversions, and consent mode configured so platforms receive accurate, privacy-compliant data.
Example Outcome: Google reports that retailer Tennis Express saw conversions across its Search campaigns increase 114% year over year after implementing enhanced conversions.
Your Current State: Ad platforms are told every form fill is a win, so they find more cheap leads instead of the buyers who actually close.
Example Problem: Nielsen's 2025 research found only 38% of marketers prioritize sales or ROI as their top success metrics.
Desired State: Offline conversions imported from your CRM, so bidding learns which leads become opportunities and customers and what they are worth.
Example Outcome: Feeding deal stages and values back to the platforms points automated bidding at revenue instead of the cheapest available form fill.
Your Current State: Every dollar goes to bottom-of-funnel ads, so you compete for the same small pool of active buyers while competitors build demand.
Example Problem: Research by John Dawes of the Ehrenberg-Bass Institute, published by LinkedIn's B2B Institute, found only about 5% of B2B buyers are in the market at any given time.
Desired State: A budget split that captures active demand while building awareness with the much larger group who will buy later.
Example Outcome: Binet and Field's IPA effectiveness research found the optimal split is roughly 60% brand building and 40% activation.
Your Current State: The same few ads have run for months, results slip, and new creative only appears when someone finds time.
Example Problem: Nielsen found creative quality accounted for 47% of the sales lift from advertising, more than reach, targeting, or any other single factor.
Desired State: A steady pipeline of new ad copy, images, and video, tested in a structured way and refreshed before performance drops.
Example Outcome: Since creative is the largest single driver of results, a regular testing cadence is one of the most direct ways to improve returns.
Your Current State: Campaigns rely on a single format or channel, and a large share of your audience blocks, skips, or scrolls past those ads.
Example Problem: eyeo's 2026 ad-blocking report estimated 1.1 billion people worldwide used ad blockers in late 2025, about 30% of the internet population.
Desired State: A channel and format mix across search, social, video, and native placements that reaches buyers where they actually pay attention.
Example Outcome: With about one in three internet users blocking ads, spreading reach across formats keeps campaigns from depending on placements much of your audience never sees.
Your Current State: Buyers now research in AI assistants, but your ad strategy still assumes every journey starts with a search box or social feed.
Example Problem: OpenAI announced in January 2026 that it would begin testing ads in ChatGPT for logged-in adults in the US on its Free and Go plans.
Desired State: Early, controlled tests in AI-driven placements, measured against your proven channels before any budget shifts.
Example Outcome: Adobe found visitors referred by AI tools converted 31% more often than other traffic to US retail sites during the 2025 holiday season.
Your Current State: Small budgets are split across every platform, none gets enough spend to learn or compete, and results stay flat everywhere.
Example Problem: Gartner's 2025 CMO Spend Survey of 402 marketing leaders found 59% say they lack the budget to execute their strategy, with paid media taking 30.6% of marketing budgets.
Desired State: A focused channel plan that funds the few campaigns most likely to pay back, then expands as results prove out.
Example Outcome: Concentrating limited budget lets each campaign gather enough data to optimize, instead of leaving every channel stuck in its learning phase.
Your Current State: The agency owns the ad accounts, reports only the numbers it chooses, and you couldn't take over tomorrow if you had to.
Example Problem: Gartner's 2025 CMO Spend Survey found 39% of CMOs plan to cut agency allocations.
Desired State: Ad accounts, pixels, and data owned in your name, with full access, transparent reporting, and documentation of every campaign.
Example Outcome: When the accounts, data, and documentation belong to you, any partner can be measured on results and replaced without starting over.
Choose the approach to our partnership that best suits your needs.
Best for a strategic deep-dive before a full build—I'll audit your full go-to-market motion and deliver a diagnostic with recommendations.
Best suited for targeted projects—I'll provide focused guidance and custom strategies to solve your specific challenges.
Ideal for ongoing support—I'll act as your part-time expert to drive sustained growth.
Best for tailored growth in personal or business areas—I'll guide you to build systems for excellence with a DIY approach based on your needs.
Andrei Trapizonian is professional, kind, and incredibly driven. Working with him has made a real difference in how we run our sales operations. He helped me create clear sales stages tailored to our buying journey as we scaled with multiple salespeople and coaches. By optimizing our CRM and PandaDoc processes, he improved efficiency, boosted data accuracy, and elevated the quality of our proposals. Reporting and analytics, which used to feel overwhelming, are now straightforward and reliable. Andrei’s guidance has been practical, motivating, and exactly what we needed to build a stronger foundation for growth.
Partnering with Andrei Trapizonian Global consultancy elevated my brand at GPRGIS Tech Solutions—their expertise polished my marketing messaging across internal narratives, website content, presentations, collateral, and social media, crafting a cohesive story that resonates with the market. We worked collaboratively on formulating the most effective ways to communicate our value proposition across various channels, ensuring a unified voice. This effort resulted in new client wins and a noticeable boost in brand awareness, evidenced by increased inbound requests, strengthening our market leadership.
Andrei's coaching and membership have been instrumental in helping me achieve well-rounded excellence. We were able to optimize these three key areas I wanted to focus on: productivity, fitness, and personal security. In terms of productivity, Andrei helped me optimize my schedule and manage my commitments, enabling me to get more done in less time. When it came to fitness, he provided me with invaluable advice on nutrition, supplementation, and workout programs, which helped me make significant progress towards my fitness goals. Finally, his insights on personal security were invaluable in helping me navigate the various challenges that come with being an entrepreneur. Thanks to Andrei's coaching and membership, I have been able to achieve more than I ever thought possible.
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